About Us

LUXURY MEETS PERFORMANCE IN EVERY COLLECTION

Bel Joseph is a performance-fashion brand founded by mother-daughter duo, Jeanne & Brittani Lloyd. The classic must-haves elevate every look, designed to sculpting and enhancing every figure. Bel Joseph's core belief is to inspire and provide comfort through every season.

Through meticulous testing and research, we've designed our line of only the buttery softest, highest quality fabrics. The material is breathable and flexible.  Built for both fitness and leisure, our collection is crafted with you in mind, powerful and stylish. 

Our logo - the heart - represents the importance of taking care of your body to avoid the risk of heart disease.  Heart disease is the leading cause of death for men, women and most racial and ethnic groups in the United States. One person dies every 36 seconds in the U.S. from cardiovascular disease. This is why the Bel Joseph Foundation will support medical research for national and international organizations which focus on Cardiomyopathy. In addition, Bel Joseph Foundation will provide scholarships to law school students in the U.S. and abroad. 

Bel Joseph is a LIFESTYLE. We are all about EMBRACING WHO YOU ARE!

Bel Joseph is 100% Sweatshop Free & Eco- Aware.

Clean practices. Clean environment.